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Traffic Light Labelling
The Food Standards Agency commissioned FlyOnTheWall to produce a five minute film explaining the Agency’s recent efforts with Traffic Light Labelling which aims to help consumers make healthier food choices through clearer front-of-pack food labelling.
Subsequently this involved a six week schedule with FlyOnTheWall managing all aspects of production from shooting aboard trains to editing and DVD authoring.
“FlyOnTheWall stood out during the tendering process as having a clearer understanding of our requirements and the experience to deliver on them. Over the course of the six week schedule they delivered on time and on budget, working with the numerous parties, with professionalism, to deliver us a creative, impactful and valuable communications tool" – said Sarah Newman, Senior Press Officer, Food Standards Agency.
The film can be viewed on the FSA website and has also been distributed on DVD to key influencers across the UK and European Union. Please click here to access the online video.
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