Watch the TV ad, why it was made and support for campaign
This 40-second ad describes the health risks of eating too much saturated
fat.
The short film on the making of the ad explains why it's so important to encourage people
to cut down on saturated fat.
The third short film demonstrates the widespread support for the saturated
fat campaign.
This ad was shown in the UK as part of the first phase of the FSA's saturated fat awareness campaign in February and March 2009. The second phase of the campaign is running with radio, press and poster advertising in January and February 2010.
